BehavioralBehavioral refers to one of the seven dimensions of Applie... Momentum refers to the concept that once an individual is consistently engaging in a series of easy, high-probability behaviors (behaviors that are likely to be performed because they are familiar or simple), they are more likely to comply with more difficult, low-probability requests. This strategy involves building “momentum” with easy tasks before introducing a more challenging task.
Example:
A teacher asks a student to complete a series of simple tasks, such as “stand up,” “clap your hands,” and “touch your nose,” all of which the student readily completes. Once the student has complied with several easy requests, the teacher then asks the student to complete a more difficult task, such as “write your name on your worksheet.” The built-up momentum of compliance with the easy tasks makes the student more likely to comply with the difficult task.