Definition
A mand is a type of verbal operant in behavior analysis where the speaker communicates a demand, request, or command, typically asking for something they want or need. The mand is under the control of the motivating operation, meaning it is driven by a need or desire.
Example
A child is thirsty and says, “Water, please.” The child’s request for water is a mand because it directly communicates a need for the item (water). The child’s motivation (thirst) drives the mand behavior, which leads to a reinforcer (receiving water).